Strategies to Make Your Social Media Content More Engaging

Problem:

You are posting daily on social media, but to no avail. The monotony in your content fails to catch users’ attention – they simply scroll down.

Agitation:

You’re having to invest so much time and energy into pre-planning content, and yet, when it comes to showtime, you’re getting no return. You start questioning whether it’s just not something that has interested them or there’s basically a major flaw in how you are planning.

Solution:

The good news is that it’s possible to create engaging social media content. By including storytelling and visuals, you can make your followers stop their feed and become that basic part of growing a social media following.

1. Know Your Audience

The thing that any social media strategy probably slams for is the knowledge of the audience. Knowing whom you’re speaking to can help orientate your content towards their interests, preferences, and needs.

Develop detailed audience personas: In-depth profiles of your ideal customer, including their demographic information, interests, pain points, and online behaviors.

Leverage social media analytics: Use tools available on some social media platforms to derive insights into the demographics, interests, and engagement of your audiences.
Connect with them: Respond to comments, messages, and mentions in order to relate yourself with the customers and understand their preferences.
Share Great Stories
Everyone loves a good story. Sharing personal experiences, customer success stories, or behind-the-scenes insights can help make your brand more relatable and memorable.

2. Be a good storyteller

Add characters, a plot, and even conflict to make it interesting.
Showcase customer stories: Share positive customer experiences to build trust and credibility.
Bring stories to life with visuals: Combine photo, video, and caption for immersive storytelling.

3. Level up your Visual Game

Visual content is the king of social. Powerful images and videos draw attention and bring in more interactions.

Publish high-quality visuals: Invest in professional-level, visually beautiful images, and videos.
Mix it up in your visual content: Mix it up, posting different visual formats such as photos, videos, infographics, and GIFs to keep your content fresh.
Optimize Visuals for all Platforms: Depending on the requirement and benchmarks of each of these individual platforms,
content visuals should be designed respectively.

4. Leverage user-generated content

UGC stands for ‘User-Generated Content’. In other words, it is when customers or followers create content for your brand. Sharing UGC can boost engagement but most importantly, add trust and a sense of community.
Generate UGC Interest: Engage your audience in using the practice of relevant hashtags, contests, or challenges and further in getting them to post content with your product/ brand.
Display UGC: Share any user-generated content on all your social media channels so you can amplify its reach and influence.
Engage with UGC Creators: Follow and engage with creators even around those that create excellent content and begin to foster a relationship with them.

5. Use the Right Tools

It’s really easy to get carried away and overwhelmed by the different utilities available at your disposal for creating and managing your social content. By selecting and focusing on the appropriate tools, you will not only save a lot of time but probably increase your results too.

Social media management tools: Hootsuite, Buffer, just to mention are all good for posting, analytics, and managing multiple accounts.
Graphics creation tools: Canva and Adobe Creative Cloud are some available tools usable in creating catchy visuals.
Video editing tools: Look at InShot or iMovie for the production of exciting video content.

Case Study – A Small Coffee Shop

A local coffee shop really struggled with acquiring new customers. Through a focus on creating engaging content, they grew their following and foot traffic. They shared behind-the-scene moments making coffee at the spot, spotlighted their customers’ reviews, and launched UGC campaigns showing how their customers drank coffee. It grew them a massive 35% on Instagram over the past six months and concurrently 20% in sales.

Conclusion

Enticing social media content will then come from knowing your audience, having compelling stories to tell, undeniable visual content, user-generated content, and the right tools. If you have high-value continuous content that users would want to share, you will also attract and secure prospects for your social goals.